When the topic of shopping in Seoul comes up in conversation, there tends to be two distinct types: those that thrive and those that are defeated. Those that thrive have no problem scouring Dongdaemun and the like for hours finding gem after gem. For others, trying to shop here can be a self-depreciating, people-hating, migraine-inducing experience. There are a number of reasons for the critiques of the latter group, but for this shopping-cynic, trying to find simple, quality, distinctively stylish, yet affordable items drives me insane, and the anarchy of stalls that I have to wade through doesn’t help. If you sympathize, Forever 21 in Myeongdong isn’t the answer to all of our discontent, but it’s definitely a surprising alternative that was able to make even this hater feel giddy about shopping again.
There is a variety of styles, for those who are looking for simple and practical items, and those wanting more dramatic numbers. Day and night looks, shoes, accessories, everything in a wide range of colours, displayed well, and all in one place. Ask the staff for bag, and use it to carry whatever you find. There are change rooms and the staff stationed there will look for another size if asked. Overall, the prices are definitely reasonable, but watch out for some over-priced items that they might sneak into the mix.
Yes, it’s mass-produced, affordable clothing (think H&M), where you run the risk of everyone shopping at the same place and wearing the same thing, and while its true that fashion snobs may cringe, it’s affordable, hassle-free, and there is enough variety available for you to construct a stylin’ ensemble that’s distinctive and personal.
Forever 21 is three floors at M-Plaza in Myeongdong. To get there take Line 1 to Myeongdong Station (Exit 6). Outside of Exit 6, the Migliore Department Store should be on your left. Walk straight down the shopping street in front of you, away from the main road. Forever 21 will be on your right.
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